SaaS Statistics (Top Picks)

The SaaS market has a valuation of $197 billion as of 2023.
The SaaS industry in the United States is projected to experience a growth rate of 100% by the conclusion of 2025.
Microsoft holds the position of the leading enterprise SaaS vendor in terms of annual growth percentage, with a rate of 45%.
Salesforce achieved a revenue of $8.247 billion in the first quarter of 2023.
As of 2023, the United States is home to 17,000 SaaS companies.
Globally, there exist 125 CRM SaaS companies.
Companies with fewer than 100 employees allocate $487,301 towards SaaS expenditures.
A value-based approach is utilized by 39% of SaaS companies to determine pricing.
Companies with over 1,000 employees employ more than 177 SaaS applications.
SaaS applications constitute 70% of the total software usage within companies.
A significant majority, 78%, of organizations store their sensitive data in SaaS applications.
Security ranks as the primary concern for 66% of organizations utilizing public cloud technology.
The primary motivation for adopting SaaS, as stated by 54% of companies, is to enhance productivity.
Due to the COVID-19 pandemic, 12% of companies have expressed their intention to adopt new SaaS applications.
As of 2023, SaaS companies in the United States employ a workforce of 2 million individuals.